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Vision & Mission

Philosophy

The philosophy that guides UMDF is the thinking that the media are a central pillar in society, and therefore play a crucial role in the democracy and development process by offering a diversity of information, which acts as basis for citizens’ choices.

Vision:

To be the lead organization in uplifting the role of media in democracy and development

Mission:

To enhance the capacity of journalists to achieve media excellence in media practice by offering programs that contribute to better governance and livelihood.choices.

Core Values

-Integrity

-Service

-Teamwork

-Results-oriented

Objectives

-To enhance journalists' skills and professionalism through mid-career training.

-To improve media regulation and journalism practice.

-To increase research on media and advocacy on media policy.

-To promote media engagement in peace building and conflict transformation.