The philosophy that guides UMDF is the thinking that the media are a central pillar in society, and therefore play a crucial role in the democracy and development process by offering a diversity of information, which acts as basis for citizens’ choices.
To be the lead organization in uplifting the role of media in democracy and development
To enhance the capacity of journalists to achieve media excellence in media practice by offering programs that contribute to better governance and livelihood.choices.
-To enhance journalists' skills and professionalism through mid-career training.
-To improve media regulation and journalism practice.
-To increase research on media and advocacy on media policy.
-To promote media engagement in peace building and conflict transformation.